Facebook is ever evolving, much like our own business. Finding ways to serve those you work with best is integral to all businesses. You can't be upset that Facebook is looking to cut down on business content, articles, videos and free advertising reach. But the truth is you might be, it is going to cut into your business page reach and perhaps your businesses bottom line.
"The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good." Mark Zuckerberg
Groups on Facebook looks like a great place to advertise your business and it can be, but only if you do it well! I see a lot of people spending tons of time posting to groups and getting nothing or very little in return. As the owner of 3 very popular groups I have seen a lot of tactics at play. I also see some people gaining lots of interest in their pages, websites and business, while others are falling flat. You don't want zero likes and comments time after time when posting. It is time consuming and discouraging to say the least. Groups really are great for growing your business, but are you making these common mistakes?
You have 30 Seconds
That really is it! The average persons attention must be grabbed in 30 seconds or they move on. So your first words need to call out to the part of them that says “I need to know more!!” If you are using the same phrases and headlines you're not doing your business justice! Try a few headlines for one event and take note of the one’s getting peoples attention!
There are many ways to advertise but the number one best way is still word of mouth. Getting your current clients talking about you absolutely helps to gain more clients. Offering your current clients a freebie is a way to help them, help you. Bring a friend for free day or bring a friend, and get half off for, will bring in more people and more business!
Differentiating sales material from true content.
So you crack your knuckles and you're ready to type away, and you find yourself immediately spurting off about your company. After all, that is what you do know best. The problem there, however, is it's probably just rehashed content. The goal is to think bigger. For example, write about the industry itself rather than your company. Content is important to traffic, and if your content is only about you, your company and your goals we as consumers will fall asleep trying to get through your site. Beef it up with interesting facts, statistics, and industry news!
We do so much to create a business, managing, networking, marketing, emails, schedules, collaborating and so much more! We must take action for it to grow into the vision we hold, but we unknowingly can create blocks to this success. Take note of the picture above; you might be surprised where you stand on some of your actions! Are you fully engaged in being a successful person, or do you still hold on to a few traits of those less successful people?
Just a few weeks ago I came across this photo in social media, and I would love to credit the creator though it can sometimes be hard to find! I took a journey into this photo to fully explore my truth. It was surprising where I stood. I was someone who “fly’s by the seat of my paints “ on occasion, and though I attempt to journal daily and tell all of my clients to, I looked back and noticed the big gaps of sometimes days and weeks with no entries.
There are a number of ways to advertise your business at no cost. Ideally you should have a advertising budget of at least 10% of incoming revenue going back into your business advertising, but that doesn't mean you can't use these free advertising methods to grow your client list.
Brick and Mortar - Are you listed?
Can I type your company name into Google search and find you? Well I really hope so! If you haven't checked, go do it now! You must have a physical address (Brick and Mortar) for some of these next tips. There are at least 11 places your company must be listed to be easily found by people who have heard of your company and now are looking you up online. Word of mouth is King but if they heard about you and can't find out more that lead goes nowhere fast!
Where you Should be listed, if you're a brick and mortar business. These searches will assist you in growing local clients if your not on all of these sites, this should be your first order of business for 2014! Each of these links have been tailored to the proper page to start you free account listing. If you choose to go to these sites without clicking the links below it will take some time to figure out where you can add your listing so take advantage of the time we put into the links below!
Figuring out where to spend your marketing time is so important as a small business owner. We asked business owners where they spend their time, 95% market on Facebook. Facebook can be wonderful for a lot of reasons, but if you're not using it to correctly it can be a major time sink. The number 1 thing you should be using your Facebook page for is collecting emails! Email is the king of online marketing and also one of the most overlooked.
Facebook is making updates all the time and it can be hard to keep up with the changes in their algorithms. You may have noticed an even more dramatic drop in organic reach but don't allow that to discourage you! Changes are hard to get use to but they have added in some great new features as well. Here are some of their newest evolution's.
Social media has become so much more than sharing favorite pictures with your friends. In today’s market, if you’re not online you are barely a blip on the radar screen. Most of us have taken the time to set up Facebook or Twitter accounts, but you may have overlooked the social site that is truly business oriented. There is a reason CEO’s from all the top companies have a LinkedIn account. We want you to show you just how to use this social media avenue for all it is worth!
With over 2.5 million users and growing, LinkedIn gains 170,000+ new members daily! But what is it all about? Many people use LinkedIn as a wonderful business to business tool, but there is so much more to be utilized. 20% of top-level executives on social media sites use them to promote their businesses, compared to 13% of middle management, and 6% of entry-level workers.
One of the most powerful uses for any business is LinkedIn's search ability, 77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business associates and 50% use it to build new networks.
Online marketing is a maze of social media sites, advertising sites and search engines. I want to share with you a few big keys to figuring out where your time is best spent!
Step one is to look at your service and products. What do you offer and who is your typical customer or client? This bit of information is going to let you make the best decision.
Next look at the type of content you enjoy creating. Do you often record your workshops or take pictures? Do you love to write or would you rather skip it all together?
I once posted something on Facebook and the comment went viral. It was awesome to watch the comments, likes and shares going on. Then something interesting happened a very direct and negative comment came in. I had to act quickly, after all this was viral and had been such a wonderful thing thus far, I didn't want one negative comment to become many. So what to do? Delete it? Ignore it? No, I took this opportunity to bring "Love the Process" into the conversation. I immediately addressed the commenter in a professional and calm manner, this individual shot back many times, and I answered once more, clearly and with compassion. This worked out very well, as the rest of the readers we seeing me but my teachings into action and brought about many new clients.
It is important to do Google searches on your business name. You may be surprised to find comments on the web you never knew existed. When I was working with a local company I did this reputation search and found people commenting on yelp about them. The comments weren't that bad, most of them chalked up to "the building always looks empty" and no one knowing what they actually did. This is a great time to address a new audience and show that you're there and you are listening.
What if you actually have done something wrong. Mistakes happen but don't make them bigger than they have to be. Don't Taking too long to apologize. When you make a mistake, you should apologize quickly!
If there is a complaint, along with being quick to apologize, you should also offer some transparency. How did this happen and what are you doing to make sure it doesn't happen again. Look at some of the big data breaches companies have had to deal with, they immediately address the issue and tell everyone about the proactive steps they are taking to rectify the situation, often before customers even know there was an issue.
Do a Google search on your company now. If you find something you weren't expecting don't worry, this is an opportunity for growth, if it is an old comment address it anyway and apologizes for not seeing it sooner!
Written by Rebecca Lee Allen, Find Rebecca on
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It is apparent to me that most Twitter users using the network for business don’t have a clue what they are doing. It is sad to see how many Twitter feeds that simply Tweet out content for the sake of it and miss out on the opportunity this tool provides. I suppose it has to be expected, many users come from a traditional marketing background and in the old days communication was a one way street.
Twitter is fantastic for making connections, building relationships and nurturing community. When using the tool for marketing and business development you are wasting your time if all you are doing is posting links to content (especially if that content isn’t even yours).
75% of Tweets go unnoticed and fewer than 5% get retweeted. If this resonates then perhaps you should get off Twitter and start doing something more productive. Or, you could consider the following list of tips to make better use of Twitter for business development.
This week we will look at SEO practices that are no longer relevant due to Google’s new audience oriented algorithm.
As a result of the Google’s new Hummingbird algorithm update, you should discontinue the following practices for SEO:
Every Crowdfunding is becoming an increasingly popular method for small businesses and social ventures to raise much needed funds. The map below gives you some idea of the scale of growth in Crowdfunding over recent years. Interestingly, the same source indicates that 46% of all UK Crowdfunding platforms were launched in 2011 alone, so with the growth in such sites I wanted to write about the ups and downs of Crowdfunding from a small business perspective.
What exactly is Crowdfunding?
The idea behind crowdfunding is a relatively simple one. You have a business idea or want to grow your business but need money to make this happen. Visit your chosen crowdfunding platform, create your pitch, set your financial target, and promote your project to anyone online or offline who you think might want to invest in it, for example family, friends, clients, suppliers, twitter followers, linkedin (you get the idea). You offer rewards traditional Crowdfunding, or a share of equity/revenue (commercial Crowdfunding) in return for the investment. When you reach your target, you get your money and get delivering on all those promises. Sounds simple enough! So once your project has been listed you sit back and let the money roll in?
Every year the vExpert group is announced, and every year I’m excited to look at the breakdown of where people live, where they work and how the global community has shifted from year-to-year. I put up a spreadsheet with everyone’s information (as much as we are given by VMware directly in the announcement), and invite the group to edit their own information. Every year, the response is overwhelming, and the vast majority of people take the time to make sure their data is current; people move jobs, move geographies, update blog names and Twitter handles.
Not everyone updates the spreadsheet, however. That’s okay, people are busy, and some don’t speak English which is an obvious barrier. I’m happy to take the time to go through the list and provide information for those folks based on the information I have, and use the wonder of the internet to fill in the rest. Between Twitter and LinkedIn, most of the information is available publicly, but man can it be a pain to tease it out when all you have to go on is just a first and last name.
In the spirit of helping people understand what works and what doesn’t when it comes to personal marketing, I’ve compiled a quick list of things I’d like every one in the technology community to do right away! Having looked at over 400 profiles in the last week or so, it’s amazing some of the things that I’ve seen. Here are the dos and don’ts.
DO: Create a LinkedIn profile. Like it or not, it’s become a more-or-less global standard in the tech industry, and you have to have one. It doesn’t have to be a place you go to GET information (frankly, it sucks as a community, IMO) but it does need to be a place you can GIVE people information about yourself.