Social media has become so much more than sharing favorite pictures with your friends. In today’s market, if you’re not online you are barely a blip on the radar screen. Most of us have taken the time to set up Facebook or Twitter accounts, but you may have overlooked the social site that is truly business oriented. There is a reason CEO’s from all the top companies have a LinkedIn account. We want you to show you just how to use this social media avenue for all it is worth!
With over 2.5 million users and growing, LinkedIn gains 170,000+ new members daily! But what is it all about? Many people use LinkedIn as a wonderful business to business tool, but there is so much more to be utilized. 20% of top-level executives on social media sites use them to promote their businesses, compared to 13% of middle management, and 6% of entry-level workers.
One of the most powerful uses for any business is LinkedIn's search ability, 77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business associates and 50% use it to build new networks.
There are 7,610 searches on LinkedIn per minute.
Can your next potential client or customer find you? Users of LinkedIn have an average household income of $83,000 per year and twice the purchasing power of the average U.S. consumer. By comparison, the U.S. Census Bureau reported that in 2011, the real median household income in the U.S. (adjusted for inflation) was $50,054, which is also the most recent data available. Your average user has more purchasing power and knows how to search for the business they are looking for, but if you don’t have a business listed you are missing out on some huge purchase power!
Unlike other social media sites, LinkedIn features your business, achievements, and recommendations from colleagues. You can add any additional information you would like about your current projects, classes, and even your YouTube videos.
There are some major keys involved in making sure your LinkedIn profile is going to meet the standards of your high-end clientele. Making sure you look professional, presentable, and adept in your business is key to taking a bite out of LinkedIn, being the largest social media visitor to lead conversion rate!
Making 15 minutes worth of updates and changes can assist you in seeing a dramatic increase in connections.
It might sound basic, but it starts with you profile picture. Let’s face it, we have all taken a picture of ourselves and sometimes really love how it looks, but that won’t cut it for this profile! Taking the time to use a professional photo is extremely important. This first impression is make or break. If you have the ability to have a professional photo taken, use it! Skipping your photo is just as bad; potential clients want to know who they are dealing with, if you just don’t have a professional photo use your company logo, if you don’t have either then this is your step-one assignment!
Using your name, as it is shown on your business cards, is important. You want potential clients and friends to find you, and this simple step makes it easy.
The first line below your name is your title, company name or information you would like to highlight. The things that you do, a statement on what you do.Keep in mind using a blanket statement like owner/operator doesn't let us know of what, or why you’re awesome. The words you choose here make you easier or harder to find in LinkedIn and Google searches. Treat it like SEO, use keywords and phrases that will connect you with clients looking for your personal expertise. Don’t block yourself! The privacy settings are not useful for your business. You want to use this profile as a great search tool both in LinkedIn and Google.
The next details are easily overlooked. Take a look at the picture above for reference. #1 is your link. When you want to give someone your profile link, this can be edited and it should be! Rather then being a number, use this as a great SEO tool! Use your name as it is shown. Now when some asks for your LinkedIn you will remember it!
#2 Your contact information. It is up to your discretion as to whether you will offer your phone numbers and messaging profiles, but make sure you leave them at least one way to connect, your email. You will not find an inbox full of spam, but you may find an inbox full of leads!
There is another secret SEO tool here, your website address.
#3 Rather than using the plain old options; Blog, Website or Video, choose “other”. Here you can title your links with up to 30 words. This not only optimizes your search results, but also allows potential clients a way to learn even more about you, your services and products.
Now it is on to your summary. This area is not for your sales pitch. This area should read like a beautiful SEO story of your journey. You want to include all the keywords about what you do and how you have accomplished it. Mention all of your specialty services and perhaps a little about why you recommend them. Be careful not to make it sound like a sale, these potential leads just want to know more about what makes you stand out in the crowd!
When you’re logged on to LinkedIn and not in editor mode a circle on the right side bar will show your profile rank. This rank is letting you know how find-able you are. The higher up the scale the higher you rank in search results!
Make sure that you include all of your professional details; include at least 2 positions you have held, certifications and awards. If you have videos, photos or other work you would like to share. Make sure to include them below your summary area.
Everything below the summary area of your profile can be rearranged, if your position at your current employment is more important than the publications, don’t be afraid to move it around. Bring the most important things about your background to the top.
I could easily go on with tips and fill pages for you, but start here. Make the updates, or create your profile using these steps, and check in often. This profile is one of the most valuable social media profiles available to you.
Written by Rebecca Lee Allen, first published in South Shore and Cape Cod Metaphysics Aug. 2013 edition - Find Rebecca on
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