Groups on Facebook looks like a great place to advertise your business and it can be, but only if you do it well! I see a lot of people spending tons of time posting to groups and getting nothing or very little in return. As the owner of 3 very popular groups I have seen a lot of tactics at play. I also see some people gaining lots of interest in their pages, websites and business, while others are falling flat. You don't want zero likes and comments time after time when posting. It is time consuming and discouraging to say the least. Groups really are great for growing your business, but are you making these common mistakes?
Do: Before you even join a group you need to make sure your personal profile will tell potential visitors about your company. Seeing you can only be in a group as a person, and not a business page, you want to make sure your personal account shows your current work place as a link to your business page. Check now and make sure that link goes to the actual business page and not a generic page. Linking your business page is simple, just start typing in you business page name into your current work place, under the about me section of Facebook. A list will populate as you type, choose your business page. Consider making this part of your profile open to the public. After all you want potential customers and clients to know you are in business!
Don't: Jumping in a group and introducing yourself and your business seems like a good idea, but you should wait a moment. First check out the group, take a look at the types of posts being shared and also check out the group description, found to the right of the page. Make sure you are not breaking a rule by promoting your business.
Do: Like and comment on other posts. Interacting with other posts is a great way to start introducing yourself to the group. Look for posts that include a place to share your page or website with the group. Many groups offer a specific area for just this purpose and you are much more likely to be noticed within the thread offered than to make your own introduction.
Don't: Post multiple ads or announcements at once. Although the group may not have a specific guideline on how much you may post, group etiquette generally is post once per day. Think of the last time you were in a group and saw one personal with many posts, it makes you wonder if they are the only one in the group. Making multiple posts also slows down overall group engagement, this actually defeats the purpose of you posting in the first place!
Do: Like pages you have a TRUE interest in learning more about and be part of the group. Groups are not a place to throw your ads in and leave, if you are doing this it is probably not working and wasting your time. Groups are for building relationships, think of it as an online networking scene. So build those relationships!
When you take an extra few minutes to engage with the group members your return can explode. Always make a point to answer questions that show up on your posts and let others know you are part of the group, not just using it. Remember the 60/40 rule in everything you do! 60% of the time you want to talk about something other than your business. If you have only ever talked about yourself in these groups, people have taken notice, and graze past you. This doesn't have to take up tons of time either, read the top 5/6 posts, comment on one you have an interest in, like comments you agree with, share idea's, say congratulations. In less than 5 mins per visit you will be building your network, making new acquaintances and truly getting your business noticed!