Facebook is making updates all the time and it can be hard to keep up with the changes in their algorithms. You may have noticed an even more dramatic drop in organic reach but don't allow that to discourage you! Changes are hard to get use to but they have added in some great new features as well. Here are some of their newest evolution's.
Facebook now offers a save post button - When you see an post you like for possible future use or want to read later click the drop down arrow in the top right and click save. To retrieve these posts, go to the left-side task bar and click on the Saved button to see all your saved post.
Facebook has added in useful tools for Business Page Owners
Save posts as draft - Now you can work on all your posts right within the Facebook platform, versus having a separate Word document or notebook with pre-written post ideas.
Backdate posts - This is an especially powerful feature for businesses who have not been present on their Facebook page as much as they would like to have been. Say your business posted frequently up until 2013. This feature allows you to take posts and ‘backdate’ them. Essentially you can post things so that they appear on your timeline as being posted in the past. This is a useful tool when trying to fill in your timeline.
Call to Action button - At the top of your page, next to the like button, you will find the call to action button. This button will give you many options, from visit our website to watch a video. We suggest using this call to action in the most powerful manner you can, with a sign up that allows your follower to receive your newsletter. The absolute best way to get them to sign up is to give something of value, 20% off your next class or purchase is a great incentive. Use your imagination and use this free call to action button to build your business!
Organic reach targeting - Now you can make sure you are reaching the right followers for free. To make sure you are getting this option go into your setting, within your page, and turn on Targeting and privacy for posts. Now each time you post you can target your audience. Is your next yoga class appealing to a certain age group? Target that age group before you post and make sure your organic reach is going in the most useful direction!
Featured Video - This new tool will allow you to feature a video, all other videos will be shown in chronological order. Use this feature to share a welcome video or give a tour of your store. Video's are an awesome marketing tool and can let your potential clients and customers get to know you before they ever walk in your door! You must upload this video to Facebook to utilize this tool.
Post end date - I am really excited about this new feature! Now when you have a sale, a class or a special event, you can choose a date to end showing that post! Not only does it make sure people aren't asking for something outdated but it also allows you to get the current information out and won't waste organic reach on out of date information!
Make sure you stay in news feed;
As you know organic reach is tough to get but Facebook's new changes can get you permanently deleted from organic reach. Below is a list of and get the most out of your Facebook page.
Facebook is prioritizing showing links in the link-format, and showing fewer links shared in captions or status updates. There are two ways to share a link/photo on Facebook; Upload a picture directly to Facebook and include the link in the caption. Paste a link into your Facebook post and let it populate an image with a description from the article (link-format). This is the more preferred way of sharing a link, which results in higher click-through and better priority through Facebook’s news feed algorithms
Facebook is watching your posts and if you use promotional tools in your organic Facebook posts they will flag and eventually ban your account!
Facebook is regulating link posts; this means that when you are posting material on Facebook that includes all URL link (such as a link to your website or youtube) – be sure to follow certain guidelines.
Do not click-bait - Click-bait is someone who writes a headline or status for the URL they are posting that has nothing to do with the actual link or has little to no or misleading information about the link. For example: If I were to write “Britney Spears got married again!” and then posting a URL that linking to your unrelated services would be click-baiting. Essentially you are posting a status that encourages click-through but is false information. Facebook monitors how long a user stays on a certain link after they have click on it. If the user does not spend an adequate amount of time on the link you posted, and does not comment, like or share your post, Facebook could detect it as a click-bait story because the user seemingly did not find what they were promised.
Do not use call to actions!
Call to actions are anything that ask your follows to do something, so asking them to "check this out", "click here", "Sign up now", "Sign up now", "Shop here", "visit now" or anything else that asks them to make an move. These will be noticed by Facebook. If you continue to use these terms when posting on your wall Facebook will flag your account. What happens when your account is flagged? Facebook will stop all organic posts from being shared. Organics posts are any posts that you put on your page and do not pay for advertising. Your organic reach is anyone who then see's that unpaid for post. Organic reach has steadily dropped over the years, but if Facebook sees you marketing to your follows they will now stop you from having organic reach at all.
If you can't promote for free and you can't ask your followers to check you out then what can you do on your Facebook page? There is actually a lot of great ways to connect with your followers and keep them checking you out. The most important thing, you can do, is share relevant content. For example, you are a Yoga studio, then share a "pose of the day" or a great article on the benefits of yoga. or a video from a class you held yesterday. Creating content can be as simple as a photo with a few words of encouragement to get on your mat or as complex as a video series that you share a piece by piece over a length of time. Remember to write blog posts on your website and share them to your wall. That not only is great content to share but can bring traffic to your site as well!
Remember posts with consistent traits that are promotional will not be shared for free from your Facebook page anymore, thing that;
So make sure to get engaging and use Facebook organic posts to build a relationship with your followers.
Written by Rebecca Lee Allen, Find Rebecca on
Rebecca offers private business consultations to optimize your Social Media.