Online marketing is a maze of social media sites, advertising sites and search engines. I want to share with you a few big keys to figuring out where your time is best spent!
Step one is to look at your service and products. What do you offer and who is your typical customer or client? This bit of information is going to let you make the best decision.
Next look at the type of content you enjoy creating. Do you often record your workshops or take pictures? Do you love to write or would you rather skip it all together?
What do your current clients hint to? Have you heard "I wish you were on Facebook" or "I would love to tell my friends about your new product, but I don't know how". Have you ever hear "your hard to find online"? These are big clues and you want to listen in!
Now after you take some time to think about what you offer and how you would like to present it you can take this quick reference sheet and find where your time would best be spent. Make sure you devote at least an hour per day to each site you choose, at least in the beginning. And no you do not need to be on all of them you don't even need to be on more than one to start!
Facebook: We all have heard of it and you might already be there but the type of content you use here is key to your success. This avenue is about word of mouth, no sales pitch alone will sell anything. You share photo's, inspirational information, and real world solutions. One key is to share some of your most valuable information for free, this will get people talking. Engage your followers by asking for feedback or share a struggle that you've overcome. Here it's about being real, being authentic and bringing value not advertising. That's what the Facebook ads are for!
Twitter: This is for quick updates, great for your current clients to share with their friends and you might gain some new ones with time. The downfall, if you're not sending out 18 tweets a day you might not get results of any sort. Adding engaging, re-tweet worthy content is key and you must enjoy writing short sweet, to the point messages.
LinkedIn: If you find most of your clients are professionals this is the place to be! Here it's about making connections and networking. Get your current clients as friends so their friends can find you. Sharing only once a day on your wall is usual, much more and you become spam. The key here is joining the right groups, introducing yourself and adding value to the conversations. This is also a great place to get involved with other business owners and ask questions. Though you don't post a ton, writing is still key and spending time making connections is very important. Following up with the new connections through LinkedIn email is also very important here!
Google+: Every needs a Google page, this gets you found in their search engine. Using your wall for announcements is also important. This is a great place to share your youtube video's, get found and make local connections. The growing of your following will be slower than some of the other Social Media sites but can bring much bigger rewards down the road.
Youtube: If you have video content or voice content you must be here! Titles are key and descriptions should be full with links to websites and all other social media sites your company is on. If you're not a writer you should be doing this, creating video content is easier than ever! Recording your voice and adding an image also is great for getting your word out!
Pintrest: If you sell products, love taking pictures or make inspirational quotes, this is where you must be! Your writing isn't as important, but if you're selling something putting the price in the text area is very important. This is slow going and should be cultivated over time, but regularly.
This is quick breakdown and I could go into each in great length, but I just want you to have a good understanding of where to put your time so you can get started!
Written by Rebecca Lee Allen, Find Rebecca on
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